PrintMcD's Cheeseburger: 'Interface as Brand'
produkter05_300dpi, blogged to AHT from the Flickr photostream of eatmydesign
Interesting essay from a branding-marketing standpoint on the nature of user interface as brand identity. (Think iPod — the clickwheel interface and white headphones are instantly recognizable without the need for the Apple logo on the product's face.) Carry that through to food, as the folks at Information Architects did, and you have the McDonald's cheeseburger:
... The cheeseburger has the easiest food interface one could think of. No forks, no knives, no spoons, no plates, no chopsticks. Like a sandwich, but softer and sweeter and above all: Standardized. No alarms and no surprises when eating a cheeseburger.The standardization makes the cheeseburger’s interface a branded one. Only a McDonald’s cheeseburger looks like a a McDonald’s cheeseburger. I unwrap it and look at the bread and the meat and the ketchup mustard color pattern: McDonald’s cheeseburger it is.
The Interface of a Cheeseburger [Information Architects; via "Hamburger" Matty]
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3 Comments:
And it looks different from a Burger King cheeseburger how???
Hamburger Kevin at 7:04PM on 10/30/06
Burger King's got sesame seeds, yo! And "grill" marks.
Adam Kuban at 7:43PM on 10/30/06
mcdonald's burgers also don't have mustard in many places, including new york city. (mustard on burgers is anathema to me - i think it's a regional thing.)
Hamburger mickey at 3:49PM on 11/03/06